It’s all about making the best business decisions possible based on available information. This requires looking at business information differently. The right data needs to be pulled from available sources, cleaned and formatted for use.

That data must be thoroughly analyzed, slicing and dicing in different ways to tease out potentially hidden relationships and to shine a light into some corners not usually considered. Through analysis, the individual pieces of data are transformed into information and, eventually knowledge. This is “Descriptive Analytics” and “Discovery Analytics”.

This, now useful, knowledge must be presented in a clear and compelling format to inform the business leader(s) so they can make their best possible business decisions. This is “Predictive Analytics” and may progress to “Prescriptive Analytics”.